For decades, this line of pet-focused nutritional supplements sported a clinical look and was gathering dust on the shelves in clinics. The challenge to go direct-to-consumer and push into pet retail and eCommerce demanded a new package redesign paired with supportive sales material. The portfolio design uses jewel-toned colors and a dynamic shape system allowing for the display of active pets that represent each category. By leading with category-driven naming on pack and pairing with clear quality callouts, pet owners can now easily scan in-stores and online to find just the right supplement for their pet.