Canine ear infections are one of the most common reasons dogs visit their veterinarian’s office. However, Baytril Otic was no longer top of mind for vets to prescribe. By repositioning the two active ingredients as the only powerful combo that could fight the nastiest of ear infections we took a forgotten product and placed it back into the spotlight. Inspired by vintage boxing posters, the flashy colorful calendar featured typographic nicknames for dogs in all of their symptomatic misery. Veterinarians proudly hung each poster in their clinics all year long reminding everyone how Baytril can fight nasty.